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public relations for va research and npcs
The statutory purpose of NPCs is to
facilitate the conduct of VA research and education. Unfortunately,
much of the general public is not well-informed about VA’s many
contributions to advances in health care for veterans and the nation.
Provided below are links to resources available to NPCs interested in
promoting VA research or increasing awareness of your NPC and the role
it plays in supporting VA research.
NPCs engaging in public relations about VA
research or the NPC’s role in supporting VA-approved studies and VA
investigators should be aware of and comply with local VA medical center
policies about contacts with the media. NAVREF encourages NPCs to get
to know and collaborate closely with the local public affairs officer (PAO).
These individuals will be familiar with VA-wide and facility-specific
public relations requirements. NPCs should consult with the PAO to
coordinate public relations activities, press releases, etc., about VA
research, including contacts from the media, in accordance with local
policies.
Promoting VA Research and VA
Investigators
The VA Research and Development website (http://www.research.va.gov/)
has links to a wealth of information about VA research. In addition to
electronic resources, the Research Communications Service of the Office
of Research and Development will ship its colorful and informative
pamphlets, brochures and booklets upon request. Email:
research.publications@va.gov
On VA’s R&D website you will find highlights
of VA’s current research initiatives as well as links to VA Research
Currents, a monthly publication produced by the Office of
Research and Development which provides news
about research results, new initiatives, major awards, research funding,
and other matters of interest. Online videos about VA research are also
available. For a video overview of VA research, go to:
http://www.youtube.com/watch?v=82E2BOqbcl4.
Additionally, the VA
website allows you to browse facility research programs throughout the
country and to learn about participating in a research study.
Promoting NPCs
There are many reasons why an NPC may wish
to promote itself. For example, the NPC may wish to promote itself
within the VA community to help VA recruit new investigators or to
encourage existing VA investigators to bring funds to the NPC for
administration. Or, an NPC may wish to promote itself within the local
community for fundraising purposes or even to find potential community
board members. Care should be given when preparing NPC promotional
materials to ensure that NPCs do not inappropriately use VA materials
(i.e., do not use the VA logo in NPC promotional materials) or imply VA
support of the NPC or VA approval. NPCs are encouraged to ask their
local PAO to review their promotional materials.
To view what other NPCs are doing,
contact:
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Institute for Medical Research (IMR),
Durham, NC
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Website:
www.imr.org
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Boston VA Research Institute (BVARI),
Boston, MA
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Investigator Meeting Agenda
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Website:
www.bvari.org
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North Florida Foundation for Research
and Education (NFFRE), Gainesville, FL
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Sample PI Survey
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Southern California Institute for
Research and Education (SCIRE), Long Beach, CA
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Sample research announcements
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Website:
www.scire-lb.org
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Southern Florida Veterans Affairs
Foundation for Research and Education (SFVAFRE), Miami, FL
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Link to the affiliated Miami VA Medical
Center newsletters:
http://sfvafre.org/newsletter.php
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Website:
www.sfvafre.org
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Palo Alto Institute for Research and
Education (PAIRE), Palo Alto, CA
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Website:
www.paire.org
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Veterans’ Medical Research Foundation of
San Diego (VMRF), San Diego, CA
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VMRF research overview video, go to:
http://www.vmrf.org/whoweare.html
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Website:
www.vmrf.org
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Northern California Institute for
Research and Education (NCIRE), San Francisco, CA
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Public relations website:
http://www.ncire.org/community.php
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Annual Report
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Website:
www.ncire.org
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Seattle Institute for Biomedical and
Clinical Research (SIBCR), Seattle, WA
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Sample newsletter
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Annual Report
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Website:
www.sibcr.org
Annual Reports from other nonprofit
organizations:
Helpful Links to National Veteran Service
Organizations with Local Branches
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